Full AspenCat Catalog

Loyal customers are the beating heart of every great business. So why do so many companies act like adrenalin junkies, chasing after new customers at the expense of creating deeper, more profitable relationships with the ones they already have? Evergreen exposes the mad pursuit for what it is: a brief spike in metrics and an ongoing revenue drain, as one-time customers fail to return. A better solution is to shift resources from attracting new...

"Harness the power of communities, both inside and outside of your organization, to drive value and revenue, activate your employees' and customers' talents, and create a highly engaged, loyal customer base. What if you discovered a blueprint that could grow your brand's reputation and loyalty, dramatically reduce customer service issues, produce content and technology, and cement a powerful, lasting relationship between you and your customers? Customer...

In The Science of Service, customer service expert Mark Colgate uses the latest research into the science and discipline of great service, combined with fascinating case studies from companies as diverse as Whistler Blackcomb to Australia's Commonwealth Bank to Amazon, to empower you to differentiate your organization, increase customer loyalty, and drive revenue. Colgate distills more than twenty years of teaching customer service courses into his...