Full AspenCat Catalog

Pine and Gilmore make an even stronger case that experience is the missing link between a company and its potential audience. It offers new rich examples?including the U.S. Army, Heineken Experience, Autostadt, Vinopolis, American Girl Place, and others?to show fresh approaches to scripting and staging compelling experiences, while staying true to the very real economic conditions of the day.

Explains how businesses can better connect with their customers through the use of a simplified brand message, one that fosters ease of understanding on websites, in brochures, and on social media.