Full AspenCat Catalog

Small Time Operator is one of the most popular business start-up guides ever. In clear, easy-to-understand language. In this new edition, the book will feature a section on surviving the Global Information Grid or GIG economy. The on-demand economy, also known as the sharing economy or the gig economy, is a new and greatly expanding business model that is basically nothing more than a mobile app that connects people who need some type of servicea...

"Andrew Ward, who has been covering the growing cannabis industry for over a decade, shares the vast stretch of potential careers. In addition to job opportunities, Ward also supplies career growth, salaries, and first-hand knowledge from professionals who have made a career in the field. But with any industry there are pros and cons. While the market is expanding, every profession has growing pains, and Ward explains them in detail. In addition to...

Despite the fact that they only employ their owner, there seems to exist a link between nonemployer activity and future changes in the number of employer establishments. Nonemployers might become employer establishments themselves - -and/or inspire other establishments to set up shop. A 10-percentage point increase in the growth rate of nonemployers is associated with a 2- to 4-percentage point uptick in the growth of employer establishments.

"A leading business journalist takes us inside a business revolution: the upstart brands taking on the empires that long dominated the trillion-dollar consumer economy. Dollar Shave Club and its hilarious marketing. Casper mattresses popping out of a box. Third Love's lingerie designed specifically for each woman's body. Warby Parker mailing you five pairs of glasses to choose from. You've seen their ads. You (or someone you know) use their products....

"Steve Case, cofounder of America Online and Revolution and New York Times bestselling author of The Third Wave, shows how entrepreneurs across the country are building groundbreaking companies, renewing communities, and creating new jobs--in the process reimagining the American landscape and bringing people together around a shared future."--Amazon.

A successful jewelry designer offers a practical guide to starting your business, selling your creations, and building your brand. To develop a successful jewelry line, designers have to be more than just creative artists, they have to understand the ins and outs of running a crafts business. Emilie Shapiro's detailed guide explores the many facets of creating a quality handmade collection that people will buy, including: • where to sell your work •...

"Catering to a new generation of foodies looking for quick and unique specialties, the mobile food business is booming with new opportunities. This book covers everything about how to start a gourmet food truck business"--

"Do you have a hobby you wish you could do all day? An obsession that keeps you up at night? Now is the perfect time to take those passions and make a living doing what you love. In CRUSH IT! Why NOW Is The Time To Cash In On Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader....

A memoir of life inside the tech bubble by a writer and co-producer for "Silicon Valley" describes how, after losing his magazine writing job, he took a position with a tech company rife with cultish millennials, absent bosses, and venture-capital amenities.